Social Platforms are all the rage in 2012. The value of television advertising is obvious, also why it is so expensive, it can deliver your product or message to millions of homes at the same time. Whether your product has “traction” or appeal to the audience viewing, listening, or hearing your message. Social Platforms, websites that deliver content based on member/ user interaction, have gained a great deal of traction, and advertisers are noticing..(finally..sheesh).
Thanks primarily to Facebook, only a few hundred million daily users, nothing much.
Want to know why your 50K tv ad did not generate twice that in revenue? Probably because your target audience is not even watching TV anymore.
Many large corporations are all trying to navigate the new medium and how to leverage it to their advantage. People are on the social platforms, so now we just need to push our ads to them. Wrong idea, right idea.
Social is more than just an appropriate moniker for these user driven platforms. Social is just that. Interaction and actual dialog with people, will develop into brand trust and recognition.
There are more websites than facebook, and twitter. Just about any niche has a social platform for like minds. Larger net, catches more. Find a platform dedicated to your niche and just be yourself. People should want to do business with you based on their interactions, or your interactions with others.
Welcome to the new era of online marketing. Find out who Zynga is, and you will get the idea. Zynga became a dominant force in social gaming by creating games that encourage and often require players to increase connections with other players. Social is a title given to just that being social. There really is no social media, the internet has become increasingly social.
Have fun!
